The idea was conceived by agency The Community, with social led by 360i and PR via Weber Shandwick.В Inspiration for the idea came from вЂњseed vaultsвЂќ around the globe that are designed to protect seeds of different crops in the face of global disasters.Дate Client : Oreo Agency : The Community Agency : 360i PR Agency : Weber Shandwick Chief Idea Officer : Joaquin Molla Chief Idea Officer : Jose Molla Chief Creative Office New York : Frank Cartagena Executive Creative Director : Ramiro Raposo Executive Creative Director Writer : Ian Reichenthal Associate Idea Director : Federico Diaz Writer : Nick Divers VP Managing Director : Marci Miller Senior Brand Lead : Tiffany Kimicata Brand Coordinator : Gabriela Rodriguez EVP Head of Integrated Production : Laurie Malaga Executive Producer : Chris Parke Senior Director of Business Affairs : Natalie Greenman Business Affairs Manager : Tina Thorland Senior Director : Justin Parnell Marketing Director Equity : Marion Saenen Brand Manager : Olympia Portale Production Specialist : Beth McMorrow Production : World War Seven Partner/Director : David Shafei Executive Producer : Josh Ferrazzano Head of Production : Megan Pfaffenroth Line Producer : Michael Mitchell Edit : MackCut Editor : Nick Divers Executive Producer : Gina Pagano Assistant Editor : Kenneth Munoz Chief Creative Officer : Menno Kluin Design Director : Brian Gartside Group Director Social Creative Lab : Peter Wood Art Director Social Creative Lab : Leigh Stolarz Copywriter Social Creative Lab : Daniel Freeda Senior Designer : Sophia Del Plato Head of Integrated Production : Carissa Ranelycke Senior Producer : Adrienne Darnell Head of Graphics Studio : John Kinsella VP of Social & Influencer Marketing : Kristin Maverick Senior Social Strategist : Eden Lipke Group Account Director : Joshua Safran Associate Account Director : Lindsay Kennedy Project Manager : Kevin Tamayo Photographer : Josh Dickinson Music : Duotone Audio Group Executive Producer : Ross Hopman Producer : Gio Lobato Composer : Jordan Lieb Color : The Mill Colorist : Fergus McCall Senior Producer : Megan Rumph Production : TML SR. ItВ would be a shame for the world to end, but it's a pretty good vault.' It captures a Norwegian architect named Markus Thorland andВ his quest to build the structure.В As he takes in his final creation, he shares a little bit about what drives him:В 'People see me, think I'm always confident, always on top of things, but really, behind all this, I'm just a scared little boy. To promote the vault, OREO released a film 'documenting' that it does, in fact, really exist. The sample sandwichesВ are also wrapped in mylar, so theyвЂ™d be able to withstand a deep freeze or heat of an asteroid collision (from -80 degrees to 300 degrees Fahrenheit) as well as other environmental interference like chemicals, moisture, or air. ThatвЂ™s because OREO has created an asteroid-proof compound in Svalbard, Norway, where it hasВ safely tucked away the cookieвЂ™s recipe, a few samples and some powdered milk (the perfect accompaniment, if you add some snow). 2), OREO has jumped on the moment to remind us that if a cataclysmic event ever were to occur, the cookie brand will survive it.

41% chance the celestial object will enter the EarthвЂ™s atmosphere on Nov. Though NASA insists that the space rock, also known as 2018VP1, poses no real threat to us (thereвЂ™s only a. election, thereвЂ™s been a lot of chatter about an asteroid hurtling toward the Earth by November 3rd-as if we need another catastrophe to plague us in the middle of a pandemic, racial strife and political conflict.

thereвЂ™s room for you in the vault so long as you give can us a little heads up before the asteroid hits.In seemingly perfect concert with the upcoming U.S.

YouвЂ™re looking at The Global OREO Vault, an asteroid-proof facility in Svalbard, Norway protecting OREO cookies from asteroid 2018VP1.

Naturally, the brand is having just too much fun with the cataclysmic campaign on social.ДЄ world with only oatmeal raisin? NO ONE WANTS THAT. Right? (Try rebuilding society on a diet of caraway and flax. Hey, better to face the brave new world with chocolate wafers and sweet crГЁme filling than tons of вЂ¦ seeds. The brand also stored the official recipe and several cases of powdered milk, so dunking should survive an unlikely apocalypse. The Oreo packs, we're told, are wrapped in mylar that can withstand temperatures from -80 to 300 degrees Fahrenheit. Oreo says it was inspired by 'doomsday' seed vaults around the world.

Does oreo have a doomsday vault